Company Profile
the batts company was founded by James T. Batts, III, in 1977. The company started out offering swimming pool maintenance and repair services. In 1984, we expanded into new swimming pool construction and remodeling. In 1989, we changed our focus from trying to get into every backyard to spending more time in each backyard by offering additional products and services. Our goal was to build no more than 20-30 quality custom swimming pool projects during a given year, utilizing the latest technology, equipment and building materials available.
In 1992, the batts company became qualified as a licensed general contractor in the state of Florida. With the new qualification, we were able to build anything our clients desired, from the construction of the house to the installation of the swimming pool. To date, we have completed construction projects throughout the entire state ranging from swimming pools to fiber optic telecommunication networks. Our primary focus has and always will be the construction, service and maintenance of swimming pools in the northeast Florida region.
Sales and Design
2007 marks the 19th year Jim Batts and Bill Hughes have collaborated to bring North Florida the finest in pool construction.
Bill Hughes, our designer/estimator, has 36 years of experience in the pool industry. He brings his wealth of knowledge and design expertise to make your backyard dream a reality. Bill became a licensed pool contractor in 1981 after years of learning the ropes in both the service and construction end of the business. His know-how of pool construction from beginning to completion is invaluable to our clients in the design of their projects. Along with Jim Batts, Bill is a graduate of the Genesis Design School for swimming pools. This world-renowned training group specializes in the design and construction of high-end, spectacular pools. Along with the ability to site assess each project, Bill is trained in Structure Studios 3-Dimensional drawing to allow a client to actually see the finished pool in their yard at the design phase. Every pool is designed, permitted and laid out by Bill with the homeowner, assuring customer satisfaction at the onset of the project through completion.
Products and Services
New swimming pool, spa and water feature construction
Remodeling/renovation of existing swimming pools
Service and repair of all swimming pool pumps, filters, and automated controls
Access to all lines of swimming pool products
Warranty station for several manufacturers
Annual maintenance of swimming pools, spas, and water features
General construction: We are licensed to perform any type of construction from summer kitchens to room additions.