Can the cat go out/come in?

Yes, she can.  Her name is Grace.  She's been with the company about three years.  Her main responsibilities are cuddling with the owner; napping; begging for tuna (in water, not oil); napping; watching for key people to furnish her tuna; napping; eating said tuna; napping. . .well, you get the idea.  Her official title is: "'Purr'formance Evaluation Tactician".

How can I get the best results from my mailing?
Keep in mind the 40/40/20 Rule: 40% List, 40% Offer, 20% Creative.

List –- Do all you can to be sure the people who get your mailer are good candidates to buy your product or service. This includes getting the right mailing list and examining and updating addresses to ensure delivery.

Offer – What you are selling must be relevant and attractive (irresistible if possible) to the recipient of the mailer.

Creative – What you are selling must be presented in an easy to understand, attractive and compelling manner. Be sure to include a call to action in your copy. Direct Mail Services will review your objectives, assist in designing your mail piece, and examine your mailing list to help maximize your results.

What is Personalization?
Personalization, also known as Variable Messaging or Customization, is a method of printing portions of the direct mail offer in such a way that it is unique to each recipient. By speaking directly to each recipient by name and addressing their specific needs you can increase the response to your mailer.

What’s the difference between First Class and Standard mail delivery?
First Class mail is treated differently than Standard mail (the old Bulk Rate mail). First Class is usually delivered in 3-5 business days and will be returned to you at no charge if undeliverable. Standard mail can take up to 2-3 weeks to reach the recipient and will be discarded with no notification if undeliverable.

Can I get notification of a bad address on Standard mail?
Yes. The USPS has a number of what are called Ancillary Service Endorsements that can be printed on your mail piece to determine how undeliverable mail is treated. Contact your Customer Service Representative to discuss your needs.

What is the qualification for a Postcard Rate?
Postcards up to 4.25” x 6” with a thickness of .007 in get a 24 cent stamp with discounts for Presorted First Class available for quantities of 500 or more.  There is no Postcard Rate for Standard .

What is CASS?
The Coding Accuracy Support System examines each address in your mailing list for proper formatting to standardize spelling, abbreviations, addresses and adds +4 Zip to improve the accuracy of your mailing. All Direct Mail Services mailings are CASS certified. We are able to supply you with the “non-CASS” addresses so you can update your mailing list.

What’s the difference between Presorted & Automated?
Presorting is defined as preparing your mailing so that it is sorted to the finest extent required for the type of mailing whether First Class, Standard or Non-Profit. In Automating your mailing we apply a barcode in the address area to assist in processing at the Post Office. Discounts off regular postage rates are applied to Presorted and Automated mailings. Direct Mail Services uses the latest software technology to maximize any postage discounts your mailing may qualify for.

Can I rent a mailing list through Direct Mail Services?
Yes. We work with a number of list providers and can assist you in obtaining mailing lists. It is important that you have a clear picture of whom you wish to mail to. Your Customer Services Representative can assist you in developing a strategy to identify your best prospects.